We believe that software is a necessity in making sure that research data, analytics, predictive capabilities and mathematical optimization become an integral part of marketing processes. In order to help our clients to make informed decisions, ultimately leading to greater ROI from marketing budgets, we take care (in-house) of both aspects of marketing analytics: data and software.
Our data scientists, analytical and research consultants are responsible of research analytics, predictive modelling, machine learning and data assets optimization. Our software development team creates fully-customized tools, while considering both the data assets and marketing processes within our client’s environment. These two main teams have a close-knit collaboration that helps them deliver an innovative software with a friendly qualitative front-end and a back-end that takes care of all the mathematics and optimisation algorithms.
Helping them, the Research team is analysing data, setting up surveys, designing a good way to integrate data, modelling and expert knowledge, integrating this into our software tools. The Client Services team is responsible for managing client relationships to provide a superior client experience through day-to-day training, support and consulting for our products.
Our big family also contains HR, Finance, Back-Office, IT, Marketing and Facilities.