What do we do?
Our products are backed by powerful analytical methods, extensive research and (big) data to enhance and enrich our customers' marketing tools and processes. The combination of software and analytics allows our customers to make more informed strategic and tactical business decisions, ultimately leading to greater ROI from marketing budgets.
At Pointlogic you work in an exciting Media & Marketing world which combines creativity, mathematics, econometrics and marketing analytics to its full extent. Our expertise in these areas led to Nielsen acquiring us in 2016 to strengthen its data and planning capabilities. Pointlogic's head office is in Rotterdam, and we have further offices in London, New York, Singapore and Sao Paulo.
Pointlogic products are linked via a generic effectiveness chain covering all major aspects of the marketing cycle. We design, develop and customize marketing decision support tools for each element of this cycle. These tools are applied for media problems such as the optimal allocation of advertising budgets, the analysis of the effectiveness of media campaigns or the tactical planning of budgets across offline and online media channels.
Who are our clients?
We have product users in more than 80 countries around the globe, and with our tools, we support the decisions of large advertisers, media owners and media agencies, both on a tactical and strategic level.
Who are we?
We are a team of 100+ (and growing) energetic, highly educated people with backgrounds in mathematics/econometrics, software development & IT, business administration and market research. A bunch of smart heads? Maybe a little, but foremost we are a highly motivated and creative team that works hard to finish the job. An open atmosphere, mutual respect, time for social contacts and time for fun are important ingredients within our company.
To support the ongoing growth of our business from existing as well as new customers we are looking for new staff for our office in Rotterdam.